A lot of successful individuals, athletes and business people alike often discuss how they saw in their minds eye what they were going to achieve long before they achieved it. This is because they are motivated by moving towards a goal “I will be the next President”. Some, admittedly, are motivated by moving away from a goal “I will never be poor again”. However, what we have found is that when you move away from a goal, once you achieve that goal, you stop.
Losing weight (goal) because I no longer want to be fat (moving away) means that as soon as you lose some weight, you’ve achieved your goal and can stop