Introducing Athena UI Kit Template

Done for you

Is your daughter is fighting you about going to school and playing with her friends?

Or perhaps your son, who was once fanatical about soccer no longer wants to train?

Phelly is the tool and help you call upon when you need to assist your child overcome their problems

This is the ideal solution for families looking for a way to improve communication with their kids and be guided on what cards and exercises to use for different issues. Includes Phelly plush toy, Phelly Story book, exercises to improve reframing and 3 months access to our team who will help facilitate and send you the right card to use.

Select from a standard 3 month support subscription or upgrade to a 6 month or 12 month on‍e.

Phelly's Origins

Phelly was conceived when we realised that whilst we had the tools to help our children, one of them was reluctant to take our advice on board, let alone action it. Our other child conversely, was very happy to listen to our hard earned wisdom!
We needed a vehicle to help us deliver information and tools in a way they BOTH would respond positively to and take on board.

The Counterwill Phenomenon

Humans, generally do not like to feel manipulated or controlled. In adults, it is usually a rational response to being told to do something we know we shouldn't. In children however, the behaviour can result in more negative consequences.

If one of the below situations resonates with you, then chances are you have seen counterwill first hand:

  • Where a request to clean their room before they play a game leads to a tantrum
  • Where you're told "you just don't understand" when you try and give them advice on solving an issue at school that has caused them great upset
  • When your child looks at you defiantly and does exactly what you asked them not to, just because
  • When they know they need help, but get angrier and angrier at you for trying to help them and then cannot articulate why they are angry

In these situations, how you then respond, is essential.

Phelly is your independent third party helping break through this counterwill.


We developed two different approaches you can use to ensure the tools and resources we've developed are best suited to your child.

  • Done For You - The DFY model
  • Do It Yourself - DIY Model

The - Done For You - Model

Maybe you've noticed your daughter is fighting you more about going to school? Or perhaps your son, who was once fanatical about soccer no longer wants to train? Or maybe you've noticed he angers faster than ever and refuses to talk to you?
Maybe, when you do get them to sit with you, getting them to open up and communicate what they are thinking, or getting them to realise there is something they should chat to you about is difficult; so much so, that the conversations end in tears and you have little to no idea why!

We developed the DFY model for just this reason.

Select from a standard 3 month support subscription or upgrade to a 6 month or 12 month one.

What is in a DFY Phelly Membership?

When you purchase a DFY Phelly Membership you will receive:

  • A Phelly Plush Toy
  • The "Story of Me" story book
  • A welcome letter to leave for your child during their introduction to Phelly
  • Access to our members only forum, allowing you to get in contact so we can send you the appropriate card via text as quickly as possible, at the time they are needed most*.

* Please note, our members forum is a way to communicate with our team for assistance in being sent the most suitable card. It is not to be used as a counselling service and should not be used as a singular substitute for these services. For any assistance please contact us via our online form. Phelly is an aid to help your children develop the tools they need to navigate life to their maximum potential and should be used  in conjunction (as necessary) with ongoing professional assistance.

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$ 85.00 AUD

This is the ideal solution for families looking for a way to improve communication with their kids and be guided on what cards and exercises to use for different issues. Includes Phelly plush toy, Phelly Story book, exercises to improve reframing and 3 months access to our team who will help facilitate and send you the right card to use.

Buy now

What others are saying

Artemas UI Kit Template

“As a single father, whose children witnessed significant domestic violence, whereby comments made by me were difficult for them to absorb (without attributing or negatively associating with another they love), Phelly’s ability to be impartial, trustworthy and impart wisdom & clarity, benefited my children enormously! Even now, they still revert to Phelly's wisdoms.The ideology behind Phelly & his support for children in times of need is so intrinsically correct and so digestible for kids, I am sure all children would benefit from having Phelly in their lives.
- Anonymous

“Introducing Phelly into my center has provided me with the perfect vehicle to initiate deeper conversations with the children. Phelly is an ideal non-threatening friend who strengthens our ability to promote each child’s emotional wellbeing.”
- RoyFaulkner, Director of Kids Castle OOSH, Sydney

“From the moment that Phelly arrived in our home she was a welcome addition. Both the boys have embraced her, and on the first night alone my little boy asked if he could hold Phelly as he was having bad dreams. He went off to sleep within minutes. The cards are a great tool for starting a conversation. It doesn’t feel forced and has allowed communication to flow. Recommended”
- Saarah, Mother of two boys

“I purchased Phelly for the girl next door as I could see she was struggling withvarious aspects of childhood. She loves it! I am hoping to find new ways to use Phelly to give her the opportunity to ‘talk’ to someone as she is particularly shy and is reluctant to talk about things that may be worrying her. I think the whole concept of Phelly is absolutely amazing and can be used in varying degrees relevant to the child’s age and situation and so many children canbenefit from it!”
- Kristina, next door neighbour to 4 year old

“Phelly is such a clever tool to help overcome life’s challenges with our children who are more excited and willing to hear messages from Phelly than us. Very carefully thought out issues are being tackled, but most of all, the follow through and pesronalisation of Phelly by the originators is incredible. I highly recommendit!
- Alicia, Mother of 4

“As an educator, it was evident many kids in my care had concerns. I struggled to 'break the silence'; kids wouldn't open up. They'd say what I wanted to hear, dodge the question or ignore me. Enter Phelly. He appeared in class with a note. Before long, he was popping up in kid's homes with personalised notes on their particular worry. The kids find Phelly trustworthy, non-threatening & able to help. It wasn't that they didn't trust adults, it was more that they didn't want to add to their parents’ stress levels. Phelly's an invaluable tool in our mental wellbeing toolkit, one we use a lot! We actively encourage interaction with Phelly! - Alex