Pheletant the Elephant

“I have heard there are troubles of more than one kind.
Some come from the front and some come from behind.
But I’ve bought a big bat. I’m all ready you see.
Now those troubles are going to have troubles with me!”
Dr Seuss

Phelly was created by Amanda Anderson, a Master Practitioner of Neuro-linguistic Programming, a Certificate IV Qualified Personal Trainer and Nutritionist who also has certification training in Child Mental Health, Childhood Trauma, and Family Health and the impact of Domestic Violence on Children as well as in Youth Mental Health First Aid.

Phelly’s notes and worksheets are double checked by a team of professionals…
– M.A Child and Adolescent Welfare
– M.Sc Sociology of Education
– Masters in Community Education
– Masters in Child Welfare
– Masters in Primary Education
and NSW Registered Clinical Psychologist

Phelly is the result of over a year of working with accredited senior educators, neuro-linguistic programming practitioners and psychologists, combined with research, planning and design and user testing with families, single parents, pre-schools and OOSH centers.

About me

In my lifetime I experienced the murder of my older brother at 17, the slow demise and ultimate death of my younger sister from Cystic Fibrosis, a very messy divorce and most recently the passing of my father and hero, from Acute Myeloid Leukemia; as well as the death of both sets of grandparents and my husband’s grandmother, four of which occurred in the last 3 years.

These experiences took their toll on my 6 and 7-year-old children, who were suffering from grief and anxiety, alongside bullying at school, perfectionism and feeling relatively unsafe in a world they were yet to fully comprehend.

I realised that generally, children often struggle with identifying their feelings, thoughts and handling the circumstances of their environments, school and their fears of what the future holds, good and bad and with – just being a kid.

So, I created a product that helps children connect with and communicate their emotions and as importantly helps parents, teachers and carers start sometimes difficult conversations.

The key has been making something children ‘want’ to be a part of and are actively engaged in. Something to help them when words are not enough.

Pheletant the Elephant – or as the kids call him “Phelly” – is a concept whereby children signal their unhappiness, worries or anxieties and Phelly sends them psychology-based notes, letters and worksheets that are stealthily delivered by parents when the time is right.

These cards help children reframe their situations, change their mindset and provide them ways to interpret the world, their experiences and their problems.

If we can help them and teach them how to deal with their emotions, thoughts and situations, before they reach their pre-teens, we have a chance to help them overcome other struggles which they may be prone to in that next chapter!